Thursday, 10 October 2013

Aéropostale, Inc


For my third blog I decided to do one of the most popular names brands in society today. Aéropostale, Inc is a apparel and accessories store with 14 – 17 year old women and men in mind through its Aéropostale store. It targets 4 – 12 year old children in its P.S from Aéropostale stores. This company carries a variety of high-quality, fashionable clothing that they design, create, market and sell all on their own. Similar to many other brands, these products can be purchased either in the store or online at www.Aéropostale.com. or www.ps4u.com. Aéropostale was first conceived by R.H. Macy & Co. Inc. in the early 1980s with the targeted audience being people aged around 20. The first store was opened in 1987 in the New York area, hens that year and NYC being printed on all of the clothing. In 1995, the company was sold to Bear Stearns Merchant Banking and is still owned by them today and is also chaired by Julian Geiger. Many people may wonder where they found the name Aéropostale from. Well, Compagnie Generale Aéropostale was an airmail company and was the first to fly between France, South Africa and South America. The first Aéropostale stores embraced this with the design of the first stores and and leather bomber jackets that they sold. There are currently 914 Aéro stores in the United States and Puerto Rico, 75 stores in Canada and various stores in the Middle East, Asia and Europe.

In 2009 Aéropostale launched their children line called P.S from Aéropostale. This branch of Aéro now has 97 locations in 22 states, and is still expanding. There was also another branch of Aéropostale, that embraced skate and surf wear but unfortunately was not as successful as P.S and had to close down in 2009 due to only having 5 stores opened and not being able to open any more. 

 I personally love this brand because it is very affordable and my style. All of their clothing is of great quality and the staff in all the locations is always very friendly. I really wish they would have had the childrens line when I was younger because it seems to be a very cute clothing line. I also find it very interesting hat the company has stores in the Middle East, Asia and Europe. Definitely one of my favourite stores to shop in! 

http://www.aeropostale.com/corp/
http://www.shopathome.com/online-shopping-report/index.php/history-of-aeropostale
http://phx.corporate-ir.net/phoenix.zhtml?c=131103&p=irol-faq
Posted by at

4 comments:

  1. Thomas D13 October 2013 at 21:14

    Hello,
    Well personally I’m not a huge fan of Aèropostale but I was really fascinated with the history of the company and I did not know that they had a kid’s line and that there were so little stores in Canada. Also i had no idea that there was skate and surf wear with Aèropostale and it sucks how they had to close those stores.

    ReplyDelete
  2. Unknown14 October 2013 at 19:13

    When I was in grade school, my friends and I always wore Aeropostale, but not so much anymore! I've never heard of p.s. and had no idea they even had a kid's line. It's a shame it didn't last long. I'm looking forward to reading your not post!!

    ReplyDelete
  3. K Noecker9 November 2013 at 22:05

    The formatting of this post id somewhat odd. It all looks like it is highlighted in white.
    + Don't forget to add your detailed opinion about the brand at the end.

    ReplyDelete
    Replies
    1. Unknown11 November 2013 at 19:17

      I had talked to you a while ago about the formatting because it is odd on one of my other blogs as well and you said you were going to look into it. I also added more of my opinion to the last paragraph.

      Delete

Subscribe to: Post Comments (Atom)