Why did I choose this topic?

I chose this topic to answer many questions that many people including myself ask ourselves about name brand clothing. Some people wonder is the year that is printed on the clothing is in fact the year that the brand was established, meanwhile for some name brands it is and some brands it is not. Some brands that were created in very early years such as Abercrombie and Fitch, created in 1892, haven't always sold clothing. Some brands sold sporting equipment before selling clothing. Obviously the clothing that was created in the 1920's by certain name brands like Hollister, is nothing like what these companies make today, fashion is one the largest areas in which the world has evolved. It is also interesting that a specific name on a piece of clothing can define how you are judged. These names have changed throughout the years, 4 years ago when I was finishing up grade school, Aeropostale and Hollister were the name brands everyone had to have to be considered «cool.» Now-a-days its PINK by Victoria Secret, and Lululemon that are the more popular ones. There is also a lot of confusion when it comes to how companies chose the name for their product, some chose the name or last name of the person who first created it, or sometimes it is just random, in this blog I will talk about how the companies chose their names and why they did things the way they did. People always do reserch and go into detail on how fashion itself has evolved and how different styles have gone out and came back, but no one has ever looked into how the companies that create the clothing have changed, and without these companies, we wouldn’t have all these styles. That is why I decided to talk about this in my blog, I wanted to touch on a topic that not many people think about when they think of the evolution of clothing.